Assume that McDonald's decides to add Dhokla in their menu items. - campaign for its social media promotion.

 

We would be looking for creativity in the ideas and how effective strategy can you think of. Assume that McDonald's decides to add Dhokla in their menu items. You have to prepare a campaign for its social media promotion. Few pointers to lookout for: - How would you launch Dhokla on McDonald's social media channel? - What kind of posts would you plan? - What type of social media strategy would you build? - Write down caption for the launch social media post. - What type of audience would you be targeting? - Brownie points for -- Creating a jingle -- Creating an Instagram post design Launch Strategy: 1) Create a Buzz: Create an exciting teaser campaign on social media platforms like Facebook and Instagram to create anticipation around the launch of Dhokla at McDonald's. Use hashtags like #McDhokla, #NewAtMcdonalds and #DhoklaOnMcDonalds to hype up the launch. 2) Introduce the Product: Create content introducing the product and its benefits. Share pictures and videos of the Dhokla, highlighting its unique taste and flavors. 3) Creative Content: Leverage creative content to grab attention. Ideas include creating a jingle, a short video showcasing the making of the Dhokla, creating a GIF or Boomerang of someone enjoying the Dhokla, creating an Instagram post design, and more. 4) Engage with Customers: Engage with customers by asking questions and hosting contests and giveaways related to the Dhokla. 5) Target Audience: Target audience should include foodies, health conscious people, young adults, and people who love to eat Indian food. Caption for Launch Post: Introducing the newest addition to the McDonald's family - Dhokla! Enjoy the delicious flavors of India